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Does Your Website Need A Refresh?

When was the last time you did a good website review? Is your website responsive?  (meaning it responds no matter what device it is opened on.) Over time, things can go wrong and/or need to be updated.

Here are some things to watch for on your own site:

1. Check Your Links. Ensure that when a link takes somebody off your site (e.g., to a book you mention), it “opens a new tab” in the browser. That way, your website visitor can easily click back to your site and keep looking around. Making this happen is just a simple setting when creating the link.

2. Read Every Page. Yes, read every single page on your site. Does it represent you? Is your message clear? Could someone reading your site understand why they would want to work with you? Is your phone number on your contact page?

 

If you have blog posts, be sure to read through those too. Some may have font discrepancies, spacing issues, or links that are different colors than your website palate. Some just plain need to be taken down because they no longer made sense. It takes some time but being confident that every page looks consistent is worth it.

 

3. Get Great Graphics. Take a close look (with your reading glasses on if necessary) at the graphics on your website. Is your logo pixelated (fuzzy)? Do you have images with a white background instead of transparent on pages that have a colored background? How old is your headshot? Are you using bland stock photography? Time to upgrade if any of this is you.

4. Check Your Phone. More than half of the visitors to your site will do so on the phone – make sure your site looks good and is easily readable.

5. Review Your Dashboard. Take a peek at the back end of your website (or get a qualified professional to do it with you). Are there plugins you aren’t using that might slow things down? Is your website running on the latest version?

 

Keep your website running smoothly by paying attention to these critical details. Remember that for many people, your website is the first place where they will form an impression of you and your business. Take steps now to make sure the impression is a good one.

Things I Can't Live Without: Mailchimp

Mailchimp is great for staying in touch. I have the free account and it can do everything I need. I use it for newsletters, reaching out to my clients all at once and more!


Please click reply and let me know if you send out regular emails to clients/potential clients. What program do you use?  

 

New to Mailchimp? Check it out here

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